When you think about Belgium, chocolate is probably the first think that comes to mind. In 2019, the popular Belgian chocolate brand Côte d’Or added personalized chocolate packaging to their collection.

The printed names were based on the 150 most common surnames in Belgium.

In addition to these pre-printed packaging, there was also the possibility to get your packaging personalized by hand, an initiative organized by the marketing agency Butik.

These personalized packaging were created on the spot by a selected team of calligraphers and lettering artists. A highlight was the set-up organized in Antwerp Central Station, in honor of International Women’s Day.